About us

RangeRoom was founded by Brendan Baldery. Below our CEO describes the journey from idea to realisation.

“After 15 years as a fashion designer, I suddenly had a moment of revelation that made me realise I just wasn’t into sketching dresses anymore. While there is no denying I love the fashion industry and all the experience and opportunities it has provided me, I had reached a place in my career where I wasn’t ‘feeling it’ as a designer. Designers are generally viewed as not very business minded, eccentric creatives with the sole ambition to put a factory out of business with their elaborate and technically difficult styles, that no one can manufacture let alone cost! The thing is, I have always been fascinated with the business side of the industry as well. In fact, more-so as time has gone on. This trend of not really fitting the mould seems to have followed me since I started my journey in the fashion Industry. I went on to work with suppliers and retailers all over the world but started to feel that there hadn’t been any real innovation in business processes for a long time. A lot of suppliers were run by first generation owners who had built impressive businesses but seemed to need more encouragement to introduce new technologies. Retailers seemed to be incredibly responsive to the customer experience of their brands (including advances in tech), but the B2B side was left behind. Ripe for disruption, right? I felt compelled to pursue a new course and stop complaining about how much better things could be (which my wife was understandably sick of hearing!). New mantra: Purpose and Passion! Once I had navigated the minefield of getting a team and investment together (which is a whole other story), I began the process of building RangeRoom”.

Meet the team

BRENDAN BALDREY
Founder & CEO

Brendan has gained over 15 years experience in the fashion indusrty working in design, sourcing and business development. He graduated from the prestigious Central Saint Martins and has gone on to work with retailers such as M&S, Next and Arcadia as well as manufactures globally. He has an authentic understanding of the existing fashion landscape and the areas that can be improved.

ELENA MARKOS
Head of Sales

Elena joins us from WGSN with experience in working across the industry with suppliers, brands and retailers in today’s fast-moving environment. Elena brings a wealth of energy, keen understanding and strong relationships that span Central and Eastern Europe, Scandinavia, South Africa and of course the UK. 

NABIHAH IQBAL
Sales Executive

Nabihah’s past experience in retail and brand buying for large UK high street retailers brings real knowledge from the customers perspective into the sales team. Her creative flair and interest in trend, fashion, along with a strong customer focus and awareness of the increasingly digital-focused fashion landscape gives the tool to get a true understanding of our customer needs.

KATY MCBRIERTY
Digital Marketing 

Katy’s background in print design and enthusiasm for fashion and design is a perfect fit when working to help create the RangeRoom brand and establishing our place as a leader in B2B fashion tech market.

BEA AUSTIN
Creative Director

Bea’s is a recognised trend curator and design leader with over 20 years experience gained globally. With influential roles as VP of Trend at Sears Holdings, creative Manger at LC Waikiki, Woolworths (SA) and Victorias Secret as well as a number of Uk highstreet retailers, she understands the need for a design ethos and process that proactively responds to the fast-moving fashion environment and the customer across channels.

ADAM FARAH
Technical Lead

Adam is a successful entrepreneur in his own right. In his role as CTO, co-founding start-ups ranging from the automotive to – fin-tech sectors, he has built a broad understanding and experience of building early-stage businesses. An experienced software engineer, Adam has been involved in design, development and deployment of successful software projects from SaaS startups to enterprise level. 

 

HUDHAYFA JAMALKHAN
Junior Front-End Developer

Our newest member of the team Hudhayfa comes to us from accelerator course. His passion for start-ups and knowledge of coding brings is an exciting and fresh addition to our development team.

GRETCHEN GEOGHEGAN
Product Owner & Client Success

Gretchen’s knowledge of the supply chain and experience in operations, coaching, trend forecasting and development and design gives her the perfect foundation to look after our customers, her personal experience and understanding of the platform allows her to understand the needs of our customers. Her energy and team-spirit lights up the office every second of the day.

Try RangeRoom for yourself

About us

RangeRoom was founded by Brendan Baldery below our CEO describes the journey from idea to realisation.

“After 15 years as a fashion designer, I suddenly had a moment of revelation that made me realise I just wasn’t into sketching dresses anymore. While there is no denying I love the fashion industry and all the experience and opportunities it has provided me, I had reached a place in my career where I wasn’t ‘feeling it’ as a designer. Designers are generally viewed as not very business minded, eccentric creatives with the sole ambition to put a factory out of business with their elaborate and technically difficult styles, that no one can manufacture let alone cost! The thing is, I have always been fascinated with the business side of the industry as well. In fact, more-so as time has gone on. This trend of not really fitting the mould seems to have followed me since I started my journey in the fashion Industry. I went on to work with suppliers and retailers all over the world but started to feel that there hadn’t been any real innovation in business processes for a long time. A lot of suppliers were run by first generation owners who had built impressive businesses but seemed to need more encouragement to introduce new technologies. Retailers seemed to be incredibly responsive to the customer experience of their brands (including advances in tech), but the B2B side was left behind. Ripe for disruption, right? I felt compelled to pursue a new course and stop complaining about how much better things could be (which my wife was understandably sick of hearing!). New mantra: Purpose and Passion! Once I had navigated the minefield of getting a team and investment together (which is a whole other story), I began the process of building RangeRoom”.

Meet the team

Try RangeRoom for yourself

BRENDAN BALDREY
Founder & CEO

Brendan has gained over 15 years experience in the fashion indusrty working in design, sourcing and business development. He graduated from the prestigious Central Saint Martins and has gone on to work with retailers such as M&S, Next and Arcadia as well as manufactures globally. He has an authentic understanding of the existing fashion landscape and the areas that can be improved.

BEA AUSTIN
Creative Director

Bea’s is a recognised trend curator and design leader with over 20 years experience gained globally. With influential roles as VP of Trend at Sears Holdings, creative Manger at LC Waikiki, Woolworths (SA) and Victorias Secret as well as a number of Uk highstreet retailers, she understands the need for a design ethos and process that proactively responds to the fast-moving fashion environment and the customer across channels.

ELENA MARKOS
Head of Sales

Elena joins us from WGSN with experience in working across the industry with suppliers, brands and retailers in today’s fast-moving environment. Elena brings a wealth of energy, keen understanding and strong relationships that span Central and Eastern Europe, Scandinavia, South Africa and of course the UK. 

ADAM FARAH
Technical Lead

Adam is a successful entrepreneur in his own right. In his role as CTO, co-founding start-ups ranging from the automotive to – fin-tech sectors, he has built a broad understanding and experience of building early-stage businesses. An experienced software engineer, Adam has been involved in design, development and deployment of successful software projects from SaaS startups to enterprise level. 

 

NABIHAH IQBAL
Sales Executive

Nabihah’s past experience in retail and brand buying for large UK high street retailers brings real knowledge from the customers perspective into the sales team. Her creative flair and interest in trend, fashion, along with a strong customer focus and awareness of the increasingly digital-focused fashion landscape gives the tool to get a true understanding of our customer needs.

HUDHAYFA JAMALKHAN
Junior Front-End Developer

Our newest member of the team Hudhayfa comes to us from accelerator course. His passion for start-ups and knowledge of coding brings is an exciting and fresh addition to our development team.

KATY MCBRIERTY
Digital Marketing 

Katy’s background in print design and enthusiasm for fashion and design is a perfect fit when working to help create the RangeRoom brand and establishing our place as a leader in B2B fashion tech market.

GRETCHEN GEOGHEGAN
Product Owner & Client Success

Gretchen’s knowledge of the supply chain and experience in operations, coaching, trend forecasting and development and design gives her the perfect foundation to look after our customers, her personal experience and understanding of the platform allows her to understand the needs of our customers. Her energy and team-spirit lights up the office every second of the day.