Ain’t no party like a Silicon Block Party…

IE digital pulled out all the stops when it came to throwing their seventh Silicon Block party and of course, RangeRoom was there to see all of the action.

We were thrilled to be able to join IE Digital, a digital innovation company with a 15 year heritage in delivering transformational digital experiences for many of Australia’s most progressive organisations. It felt like the perfect place to be at an exciting time for us at RangeRoom as we meet and explore what RangeRoom means to the Australian and southern hemisphere market.

Where startups and enterprise collide

Invitations are highly sought after for this industry event and after a few conversations around the floor, you can see why.

Speakers including Dan Ross MD Optimizely ANZ, Fiona Wynn Head of Innovation for Australia Post, Juan Carlos Lopez Head of product RACV, Former GM of Tech and strategy for Telstra and of course the ever effervescent Rhys Hayes CEO of IE digital.

‘Innovation is hard because people are fearful of failure’, Dan Ross – we were excited to hear from Dan and his perspective was invaluable. This comment really got us talking about the challenge of innovating for businesses – especially into the digital space can feel scary, and have had some incredibly good conversations with teams where we were able to understand their appetite for change and help facilitate their the transformation. Look out for our piece of the roles that help digital transformation.

Fiona Wynn’s quote also struck a chord..”We always over-estimate what we can achieve in a year but under-estimate what we can do in ten” – We’d love to know what you think of innovation and timelines within your world and where you think your challenges lie.

We’re incredibly excited to hear the important conversations that are happening around digital transformation and would love to hear your views on what digital means for your teams and the clients you work with.