AW 18/19: Couture Fashion Week

Couture Week has been a fashion institution for many years, as buyers and designers await the beginning of the creative trend process. However, over the last few years, we have seen the attention shift as ready-to-wear shows have grown in popularity to meet the demands of fast fashion. With this in mind, there is always something magical about couture week, as top end designers unveil beautiful, luxury masterpieces that don’t cease to inspire. Here are some of the key messages from the week.

Untraditional Heritage

Tweed, tailoring and two-piece suits in wool and cashmere blends were given a modern day makeover, with none other than Chanel being the no.1 leader of this trend down the runway. These heritage looks were twisted, tweaked and tucked into glamorous, feminine garments that were far from traditional. Vinyl, cut out details and exposed shoulders were the stand out updates, layered on top of a muted, neutral palette of slate grey, camel and charcoal.


Structural Sleeves

Sleeves have been getting a lot of design attention recently which has caught on commercially in SS17. Couture designers continued this sleeve focus by experimenting with size, shape and structure resulting in lavish, oversized and up-styled designs which will be sure to continue inspiring mass market designers for the seasons to come.


Texture and Surface Interest

Creating prints and visual appeal through texture was high on the agenda for couture designers with plisse continuing to be the most popular textural fabric. Print appears to be taking a break for AW18, allowing surface interest and texture to take centre stage.


Sheer Volumes

Tulle, lightweight woven and ultra fine knits created a strong sheer statement in all the shows at couture week, illustrating that there is still a lot of untapped design inspiration in these fabrics. Unexpected silhouettes were given a sheer update, such as the double breasted mac at Maison Margiela and the shirt dress at Dior, showing that sheers don’t have to be strictly for evening wear.



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