The Colour You Can’t Escape

Blush, fuchsia, apricot, salmon, bubblegum… the list is endless but the one constant being PINK! Millennial pink has defined a generation, appealing to all genders and inspiring creative industries to overindulge in the shade. Now, pink isn’t exactly a new colour in the spectrum, so what exactly is it that the world loves so much about millennial pink? A tone that is yet to be defined by a single Pantone reference and relates to a number of pink hues that the fashion and design industry can not get enough of.

Our conclusion: Millennial pink is nostalgic of the 80s and 90s yet also symbolises an era where gender and its meaning has evolved into a neutral space where pink no longer has to be for girls but is for everyone.


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