H&M Group’s New Transparent Brand Arket
The much-anticipated launch of the H&M Group’s new brand Arket is today on London’s Regent Street, we took a look at the brand that is paving the way in transparent retailing.
Shopping the e-commerce site is unique and seamlessly Scandi from the product photography to the modern layout of the site. However, what is particularly unique is the brand’s focus on communicating to their customer about fabric quality and garment manufacturing. Every garment has the option for the customer to see where it has been made and lists the supplier name. This transparent conversation is a progressive step forward in the fashion retail industry and one that many modern consumers will buy in to.
Sustainability and quality are at the core of every garment Arket produces and it is evident they are proud to unveil their key supply base who are contributing to their beliefs.
We’re keen to elevate visibility and accountability within the manufacturing and retail communities we work with. Growing competence; confidence; courage and trust. Encouraging transparency, accountability; empowerment & ownership.
For more conversations around why this is the future of Fashion retail read more here