Men’s Transitional Fabrics: H&M Focus
The H&M group are undeniably on route to change retail for the better with sustainability being a big part of what the group stands for. The group is shaking things up on London’s Regent Street with the launch of its new brand Arket on August 25th and Weekday launching on 18th August right next door.
“At the H&M group, we want to make sure to always stay ahead of trends and offer our customers fashion and quality at the best price, in a sustainable way.”
In this latest retail report, we take a look at the three standout fabrics and compositions of H&M’s key menswear pieces for their transitional appeal and why they’re so relevant to this transitional delivery.
As we move into the transitional period, the weight of fabrics becomes more important to give key essential items longevity into winter. To address this, H&M have used an interlock jersey in 100% cotton on a core t-shirt silhouette to give a denser finish and offer the customer with a warmer handle, structured tee.
Extra lightweight loopback in cotton polyester blends, were seen across short sleeve sweatshirts, again creating a heavier weight t-shirt option for this transitional period. Updating these essential silhouettes which are important in the customer’s wardrobe, creates more reason to buy moving into the new season.
Duck Cotton Canvas
H&M has made a 50/50 blend of cotton polyester to create a twill shirt, the finish of which was incredibly similar to duck cotton canvas. This composition created the same heavier weight, structured fabric with a slight sheen finish at a great value.