Milan Fashion Week Highlights
Since Alessandro Michele stepped in as Creative Director of Gucci, Milan has become one of the most anticipated fashion weeks in the calendar as other Italian designers, and designers further afield, following the style revolution started by Gucci.
The Modern Lady
Lady-like femininity, nostalgic of 1930’s dressing was given a modern day twist across the catwalks in Milan. Classic styles were beautifully exaggerated through lavish embellishment, luxe handle fabrics and re-imagined vintage details. All eyes were on necklines as romantic Puritan, Peter Pan and Chelsea collars elevated timeless styles.
Print direction took a scenic route with photographed landscapes dominating garments. Sublimated, rustic scenes of winter forests were met with warm summer beach settings suggesting that these picture perfect prints are a visual escape from the everyday. Such accessible, visual story-telling will, no doubt, be reflected across categories as a very translatable way of addressing trend themes and brand identities.
Traditional winter checks were given a contemporary colour injection offering a fresh twist on heritage designs. Scales were blown up or shrunk down and combined with reworked houndstooth and Prince of Wales checks. The check renaissance has started, offering more autumnal shades as well as ‘show now wear now’ more transitional palettes. In response to a comfort level of mixing patterns we’ve also seen a more mix & match approach to the Mad for Plaid trend, taking checks into a more contemporary context.