Paris: December Retail Report
We’ve just been to Paris to find out exactly what is currently trending on the Parisian high street. With the cold weather starting to kick in here are the top retail trending pieces.
Here are our top picks for the key stand-out pieces from the Paris high street:
Metallic Puffer Coat
The insulating padded puffer is again the go-to coat this winter. Inspired by designers such as Chanel, with their Rocket Man AW 2017 show, retailers have added their own spin to create the ultimate metallic puffer. Many high street translations have gone for the oil slick, brassy effects to keep warm tones running throughout the winter wardrobe offering.
Colour blocking and stripes have been anything but demure this year, so it is quite fitting that this branches into winter wear, such as the pervasive faux fur coat. Dirty blushes, beiges & soft charcoals are the most frequent colours of these statement pieces.
Inspired by the established Dr Marten boot, this heavy-duty combat boot has been predominant since the summer months, however this style is currently thriving as the temperatures have begun to drop. This boot can be utilised as a transitional crutch from day to night, harmonising with the seasons’ mesh or velvet black dresses.
Faux Shearling Collar Coat
The faux shearling coat has come just in time for this months cold weather. These coats are heavy weight and thick, so are best worn on their own without outfit layering. Matching collars and cuffs are a common feature, and either traditional cream shearling or high shine black are current favourites. We picked up on this trend in our transitional report so you can see the evolution and up-take of this item.
Heritage check designs mirror womenswear with this seasons’ retail trends, being a largely popular theme at the AW17 shows. The check overcoat is coming through in the neutral tones of beige, brown and cream.
The puffer is officially a legitimate streetwear necessity, and as in womenswear,continues to be a key piece in the winter wardrobe. High street retailers are opting for eye-catching colours such as bright purples with inner orange linings, or alternatively classic winter neutrals.
Plush teddy jackets currently in designer stores such as Saint Laurent in Paris, and are making their way into high street shops such as Berksha. Main features include loosely fitted sleeves, mock-necks, mirroring pocks and neutral shades.
Taking influence from the 70s, the corduroy jacket is currently a thriving trend within the menswear jacket high street sector, following correct predictions of its success after its reoccurring popularity during AW17 fashion week last January. The fabric was used by the likes of Prada and Armani among others, and is now being adapted by high street stores.
Adding the colour of rusty orange to outerwear adds a visual layer of warmth to an outfit. Orange has been a prominent colour through autumn, and as we reach the wintery weather, this is reflected through the orange taking on rust tones. This strong colour pop colour is best worn with softer neutral tones.
So that’s a quick round up of Paris retail from out wonderful trend collaborators, BDA London curated with a commercial and trend focussed view.