Part 4: Fashion Needs Fashion Software
Fashion software is big business, but the biggest businesses aren’t necessarily the ones with fashion experience. Some solutions that are marketed to fashion companies have been repurposed from other industries and must be configured or customised to accommodate our industry-specific processes. There is, as we’ve said, a fundamental mismatch between merchandisers, designers, and database-oriented environments – which bigger solutions tend to be.
Many creatives have expressed, as a result of this shoe-horning approach, that they feel that traditional Fashion software has not been ‘designed’ with them in mind and very rarely seems ‘fit for purpose’.
If we think of what ‘Design thinking’ means, it’s ‘a human-centred approach to innovation… that integrates the needs of people, the possibilities of technology, and the requirements for business success.’ As designers who have experienced this deep technological disconnect, we saw how technologies had previously alienated the creative process rather than embrace and celebrate it. We knew there was a different way to provide a design-centric tool, in a business based on the need for good design. RangeRoom was developed with creativity built in, not added as an afterthought. Our intent is to be known as the platform that helps you own creative time
Big enterprise software also has a reputation for being expensive. The RangeRoom commercial model has been designed to be scalable for small groups of users to large enterprise business. Monthly subscriptions can evolve into licenses, allowing businesses to sidestep bureaucracy, and provide an open channel for creative and commercial teams to work together on meeting the demands of tomorrow’s consumers.
We have met with a number of businesses, all at different stages of their digital transformation journey. The resounding message with those that have begun implementing enterprise-wide technologies is the speed and success of adoption. Speed is generally the thing that people feel has been compromised the most, either from the numerous scoping and planning meetings before a tool can be used or in the time to actually roll it out.
RangeRoom has always been keen to differentiate ourselves from PLM, neither PLM or RangeRoom is a one size fits all solution. However, more recently retailers have identified RangeRoom as an enabler of success for digital transformation strategy by supporting the adoption and successful implementation (and ultimately your investment) in PLM systems. Because we cover the front-end of the process in such a creative and engaging way we can help integrate the creation-side of the process to the more data-entry side that is PLM.
RangeRoom is also designed to be the technology you can ‘set and forget’. Small to medium fashion businesses rarely have their own dedicated IT resources, so RangeRoom was built to be as intuitive as possible – no extraneous modules, and no endless configuration. We know our NodeJS from our RESTful interfaces, so you don’t have to. And configuring the solution for different product types can be done by almost anyone. We have just two straightforward licensing modes: one for in-house collaborators, and another for suppliers. And forget investing in infrastructure or tapping into tightly-controlled CapEx budgets up-front; RangeRoom costs just £50 per user, per month.
Head to the RangeRoom blog to read the first 3 instalments of or whitepaper. Continue reading our full Whitepaper here. Our next instalment is all about working smarter.