Rigid vs. Sensual Softs: PV AW18 Denim Messages

In four statements, Premier Vision outlined the AW18 denim season where fabric developments and textile interest take centre stage.


Exceptionally rigid and stiff with a heavy focus on course yarns, Cordura blends and denim weights up to 16oz.

Sensual Soft

Velvets, corduroy, emerized surfaces, modal blends and super soft brushed linings.

Sustainable Creation

Fabric mills and manufacturers continue to improve their processes and their environmental footprint. Waterless production, post consumer waste and recycled polyesters were key talking points.

Winter Lights

Tinted whites, snowy effects, pale washes and a focus on white dominant  3 by 1 weaves contribute to an overriding theme of winter lights.

Alternative Text