Who said basics had to be boring?

Basic lines are essential in retail, they are the foundation to every range and therefore every customer’s wardrobe. We take a look at how retailers are romancing and enhancing their basic lines, from simple up-styled tees to premium fabrics, basics have never been more exciting.

H&M’s Online Exclusive: Premium Essentials

H&M have launched their Premium Essentials range where classic pieces are given a luxe update in fabrics including silk cami’s, cashmere blend knits and 100% cotton shirts with seasonal styled details. Colour palettes focus on the every-day hues of sky blue, ecru and ink confirming these as staple items. H&M describe the range as ‘timeless, high quality pieces with refined details, this capsule collection is essential for the contemporary woman’. Who knew basics could be so luxurious?

Warehouse: Basics are Better at Warehouse

Warehouse have reimagined their quality and refined their fits to ‘create the perfect range of jersey essentials that your wardrobe will thank you for’. Romancing these bread and butter lines to their customer is Warehouse’s focus, annoucing the items as ‘basics are better’. Key pieces include crew neck tees, simple swing dresses and cami tops all updated in seasonal relevant colours of mint, pink and cobalt.

Karen Millen’s: The White Shirt Project

Karen Millen’s ‘White Shirt Project’ takes the brand back to where it began. The 7 unique shirts have been designed by their London based atelier and are crafted from premium cotton, all giving the classic white shirt a twist on the traditional. Super feminine silhouettes and details include peplum hems, tiered ruffles and pussybow neck ties, suitable for AM to PM style.

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