SPRING SUMMER 2018 TRADESHOW: PITTI UOMO
A key print direction seen across brands at Pitti Uomo were island inspired scenes mixed with tropical fruit, palm fronds and birds in electric bright colours.
Tropical prints are expected every summer however brands were updating these classics through scale and colour. From oversized, painterly designs seen by Presidents of Tuscany to minimal all over novelty designs seen at Patrizia Pepe, there still seems to be plenty of life left in these prints. For SS18 play with new and bright colour combinations to ensure these prints don’t go unnoticed.
Bermuda Shorts are No Longer the Only Summer Short
Bermuda statements throughout the summer months are inevitable, ensuring that all men have a portfolio of colour, fabric and print executions.
Shorts need a summer update which brands at Pitti Uomo were keen to demonstrate; loose fit, easy wear, woven shorts being this update (we are yet to coin a catchy name for them). Seen across smart, loosely tailored executions at Le Gnauch which were perfect for an all day, beach to bar look, to jogger-short inspired pull ons at Milano140 which had all the easy elements of swim shorts in an everyday cotton twill. In the hot summer months, dressing becomes about ease of wear and these shorts were certainly accommodating that.
As the SS18 catwalks and tradeshows showcase their next season ranges it is evident that there is one colour building momentum, that colour being bright orange.
A key colour takeaway from the London SS18 mens shows and continuing to pop ranges at Pitti Uomo, this orange is one that needs to be trialled and tested ASAP to update core and seasonal lines. Flat use of the orange seen across knits, wovens and technical fabrics automatically draws attention to that commodity however, there are more subtle ways of bringing the colour in through print as seen at Portuguese Flannel.