SS17 trends that will stand the test of time VS. the One Season Wonders

The Season’s Winners

1. Ruffles

Ruffles have really caused a frill, updating wovens, knits, jersey and even leather fabrications for an extra feminine, romantic look. Ruffles are the detail that keep on renewing themselves from oversized, voluminous ruffles to micro pleated frills, there isn’t a commodity that can’t pull off these fun frills. We predict ruffles will move from a seasonal statement to become a core detail in ladieswear, continuing to femininely update necklines, sleeves and hems for the seasons to come.

Images: Zara, Bec & Bridge

2. Embroidery

Floral, romantic embroidery began its journey to mass market adoption through denim and from there has excelled as an update for all key commodities from basic tees to embroidered outerwear. Spring Summer 17 has been about floral embroidery, this will continue as key direction in the upcoming seasons however the scale and placement of designs will be less dominating. Minimal embroidered designs such as slogans and small motifs will be the go to for SS18, updating core and seasonal commodities within all womenswear and youth markets.

Images: Topshop, Glamour, Phillip Plein

3. Popper Details

Relatively new to the scene are popper trims which have been a dark horse in the detail category this Spring Summer. Nostalgic of the 90’s popper tracksuit era, these trims have been given a new lease of life being seen on denim, vinyl and jersey fabrications. The point of view, and youth targeted, execution sees popper trims being used in their original styling, fully down the legs of trousers. Even Chanel’s SS18 resort show was exploring this trend. However, these extreme executions will slowly filter down into commercial, mass market trim executions such as a key hardware update for hemlines, shirt buttons and side seams.

Images: Strateas Carlucci, New Look, Topshop

The One Season Wonders

1. Gingham

This may sound like blasphemy considering gingham has been one of the biggest fabric and print trends of SS17. Even to the inexperienced eye, gingham has been noticed and embraced in the womenswear market being adopted across all apparel commodities and even working its way into footwear and accessories. It is this over exploitation that leads us to predict that gingham has almost reached saturation on the high street. It’s had a phenomenal season and will continue to have a small presence in the upcoming seasons as a core check update.

Images: ASOS, Henry Holland, Street Style

2. Velvet Swimwear

Velvet is a fabric trend that continues to build momentum lending itself to certain commodities perfectly and to other commodities not so perfectly. Swimwear being one of the not-so-perfect. This trend starting building credibility through Instagram as celebrities and models such as Kylie Jenner posted romanced images targeting the millennial market. As beautiful as models look in these pieces, they are not the ideal material for swimming which has resulted in early discounting on velvet swimwear.

Bodysuits and lingerie: Yes.

Swimwear thats meant for swimming: No.

Pull & Bear, ASOS, Street Style

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