The team were in Berlin for the Spring Summer 2018 Tradeshows and here are the key takeaways from the Menswear product categories…


Camouflage featured a sporty and utilitarian update for the SS18 season. Refreshing new colour blends of green and pink, orange and khaki and yellow and khaki, gives this long-term favourite a fresh new look.

Blue Blue Blue

Multiple shades of indigo were seen across all the shows. Basic t-shirts were updated with blue stripes, tie dye washes and enzyme washes to provide a seasonal update in a core colour. Suiting fabric was updated and casual wear expanded to include more colour varying hues.


Purposeful pieces with hardwearing elements, zips and deep pockets as additions to jackets and coats in earthy, khaki tones were seen across the Berlin shows suggesting that the utility trend shows no sign of slowing down. This ever lasting trend is seen to be moving into a cleaned up, minimal aesthetic for summer that also has transeasonal longevity.

Long Live the Bomber Jacket

The sports infused bomber jacket features tech fabrics, active elements and sports striping as a base; embroidery, branding and colouring continues to be added to update this retro shape for an trend focused consumer.



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