SS18 Catwalks: London Womenswear

London Fashion Week was back with a bang! The variations in style, silhouettes and colour were fun, modern and unconventional, sparking great excitement for the upcoming season.


A key direction was mis-fitted, oversized and abstract silhouettes as displayed by the likes of Marta Jakubowski, Teatum Jones and Preen 181. These smarts inspired styles fused together overlapping and asymmetry with unexpected seam conjunctions displaying intricate technical constructions and fabric manipulation making for an aesthetically engaging ensemble. The re-worked smarts trend is showing no sign of disappearing.

No Hiding From Lilac

Lilac was (again) a key colour seen down the catwalks at LFW. Top silhouettes are the key drivers of this colour seen in sweat, sequins and woven fabrications. Lilac is pegged as the colour of SS18 so if you have yet to plan it in your range, see this as a call to action.

Optical Illusion Stripes

Stripes have been a consistent print direction throughout the fashion years but with the influence of abstract art and optical illusions, designers have shapeshifted the patterns into fashion forms by carefully panelling stripes into calculated directions creating an eye-watering optical deception.

Suit Up

The fast-paced working world has become a huge contributor to style and has clearly influenced the high-end designers as numerous brands showcased corporate styling with looks consisting of coordinated suit sets, tailored trousers, blazers and borrowed from the boys tie accessories. The sartorial looks are a refreshing contrast to the hyper-feminine frills, ruffles and frills that are ubiquitous across the past couple of seasons.

Ye Old Peasant Dress

On the complete opposite end, peasant styling is making a return as styling backtracks into simple silhouettes, square necklines with tie and apron detailing. The two disparate styles could conclude LFW as the juxtaposition of contemporary and antiquated is observed.

BDA London


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