SS18 Copenhagen Tradeshows: Womenswear Highlights
Retro sports colour palettes have long been a consistent presence in retail, brands at the Copenhagen tradeshows were evolving these familiar palettes into fresh, L.A. inspired hues. Soft toned red and blues replace bright primary tones with a new addition of pastel yellow.
Still Loving Lilac
Lilac continues to build momentum in womenswear which is a trend across mens and kids. Next summer sees lilac being popped by sun-bright yellows breathing new life into prints and graphics for SS18.
Traditional Checks Matched With Feminine Florals
Smart, heritage inspired checks were given a modern pop at the Copenhagen shows as brands dressed pretty, feminine florals back with this traditional check.
The Everyday Suit
Suits are no longer a look that must be confined to office environments as SS18 looks set to be a suit season, however, these are not suits exclusive for work. Colourful, updated suit silhouettes were being styled back with graphic tees, trainers and used as a layering tool for impactful VM.