Top 3 Takeaways from Milan SS18 Menswear Shows


One clear theme from Milan Fashion Week, Menswear last week was Utility.

Utility creates block functionality in earth-like, lived in tones. The oversized silhouettes, deep pockets and purposeful accessories set the theme of the season, with No 21, Sunnei and Hu Xin all showcasing utilitarian led shows.

The overriding colour palate at the shows was full of naturally derived tones of green, beige and neutral colours: whites, creams and greys. The earth like tones sit effortlessly together, creating multiple outfit options and up-sell opportunities which will make for clean and clear in store visual merchandising and product presentation.

School Boy Stripes

Head to toe stripes and statement, school-inspired stripes were updated at Milan Fashion Week Menswear; in new season colour ways and with fresh stylistic approaches.

Thick and thin lines were seen on the catwalk from: Daks, Sunnei, Monclear Gamme Bleu and Marcello Burlon which have given old school stripes a modern update.

These schoolboy stripes were in a diverse range of colours: multicoloured, yellow and white and the more traditional red and white. A step away from the typical Brenton stripe associations, these aesthetics breathe new ideas into tailoring and smart casualwear. Elements of sportswear were also visible in many of the stripe print pieces, again increasing the exposure of athleisure in high fashion.

Flirty Ankles

Tapered and straight cut suiting options have adopted the ankle grazer as a modern approach to suiting which provides a more casual aesthetic.

This cropped look offered more diverse styling options for the customer over the summer ’18 season. The ankle grazer is a style that the younger menswear customer is accustomed to in denim and sporting departments and would most likely purchase when buying workwear options as an extension of his own, developed personal style.

Colours showcased continued the tones of grey and navy, along with new seasonal hues of green and earth based brown and beige, echoing the earthy tones we saw in the utility looks.


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